Last week in Beijing beyond attending meetings, feasting and exploring bookstores, I also found a little time to investigate the Pocket PC scene in Beijing.
Arriving at the hotel, I was surprised to find a Chinese ad for a Chinese-made Pocket PC on the cover of a local “yellow pages.”
On the first floor of Bai Nao Hui ( 百脑汇) I came across a dealer specializing in handhleds. Bai Nao Hui is a collection of computer equipment dealers near the Lan Dao (蓝岛) shopping center. The name is a clever pun on “buy now.”
In the U.S. it is most common to purchase consumer electronics at large chain stores. This model exists in China, with stores like Guo Mei (国美) doing a substantial business. But in China the retail channel is often dominated by small “mom and pop” operators. Their “stores” may be just a counter or stall in a place like Bai Nao Hui where vendors of similar products congregate. For a U.S. consumer, the obligation to haggle and the dubious return policies can be sources of anxiety, but at least sometimes the yard-sale like atmosphere can be fun. Also, while negotiations to buy a sweater may start at a price double or triple the actual selling price (or even more if the purchaser looks affluent and doesn’t speak Chinese), margins seem less flexible in the electronics sector. Plus, with so many vendors you can always make a low-ball offer and walk away to test the vendor’s real bottom line.
The preponderance of small operators always makes me think about Hill Gates and her thesis about their being two modes of production in Chinese economic history: petty capitalist and state-tributary. The small operators at Bai Nao Hui are clearly petty capitalists; China Mobile strikes me as a contemporary incarnation of the state-tributary pattern.
In any event, the Bai Nao Hui dealer focused on PDAs and accessories had Pocket PCs by HP, Aigo, ASUS, Dopod, Panda and Levano (previously known as Legend) on offer. At the shop I bought a GPRS wireless modem in a CF card format for RMB 1,200. It’s made by Shanghai- and Hong Kong-listed Nanjing Panda.
I then went to the China Mobile office near the Third Ring Road at San Yuan Qiao. Perhaps because China Mobile is not a pure monopoly, I’ve actually had good experience with their customer service. Without any undue hassles (I let them copy a page of my passport, gave them a Beijing business address and filled out a simple form), I bought a China Mobile SIM card (a phone number) for RMB 80. That allowed me to subscribe to six months of unlimited data transfer for RMB 600. With he SIM card slipped into the Panda GPRS card, I had slow but useable wireless internet access all week. It worked with both my iPAQ and Tablet PC. I did not have voice functionality with my SIM card, but I did send and receive text messages (SMS or duan xin) with my PDA. I’m teaching in College Park next semester, so I’ll give the SIM card to a Beijing-based colleague.
Near the bookstores in Haidian a number of impressive new skyscrapers have been built. Some are still going up. A couple of them house technology markets. At one called Ding Hao (鼎好) I found several stalls specializing in PDAs. At one of them I bought a ”PDA Cam” on a CF card for RMB 650. Using my GPRS access I was able to confirm that was a fair price. Standing at the booth I did a search on Google for the model number and saw online prices of RMB 700-900.
I also bought a 1 Gig Sandisk Cf card and SD card. Each was about RMB 600.
Interestingly, I found that newer Pocket PC mobile phones (not Smartphones) cost more in China. Some of them are priced at RMB 9,000 to 17,000–about USD $1,000 to 2,OOO! In contrast the latest, most full-featured Pocket PCs retail in the U.S. for “only” USD 650. The difference is not apparently customs tariffs; these high prices included domestic brands.
One interesting promotion I saw offered a Unicom-branded Pocket PC if you sign up for enough English lessons with an outfit called Leadership for Life.