The Dangers of Blogging about Apple

March 18th, 2005

My fromer employer Apple Computer has been making news lately not for its success selling iPods but rather for its fanatical pursuit of the source of a corporate leak.

Recently some websites published items about Apple products under development, and Apple has sued them in order to learn the sources of the leaks (and then presumably to fire the leakers).

Firing leakers who work for you makes sense, but pursing an external third party in order to get to those leakers is a less sound move.

I think this Business Week article, Memo to Apple: Lay Off Your Fans, provides Apple with good advice.

The websites in question–which have probably gotten more hits than ever since Apple went after them–include Think Secret, AppleInsider and O’Grady’s PowerPage.

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