This year for my MBA Doing Business in China travel course I again required teams of students to produce daily content for a course blog.
I continue to refine and learn about the best way to implement this assignment, but overall I think it is a useful addition to the course.
It builds a team component into their work—the other main assignments are individual papers and class participation. Unlike law school (which I attended), business schools emphasize team work. Last year I asked teams to produce pre-trip briefings on the various sectors we would explore. There was some benefit to that (it helped them get to know each other better before the trip, and I was relieved of the duty of lecturing for several hours). But since the students aren’t beginning with much background, the quality of the information they could provide wasn’t always superlative. So this year I did all of the pre-departure lecturing myself and let the blog assignment comprise the main teamwork component of the class.
Besides being a good teamwork exercise, the blog assignment also acquaints those students not yet familiar with blogs with the fearsome power and simplicity of push-button publishing (I’ve sometimes shown them how easily someone can create your-company-sucks.com to illustrate the principle).
My MBA and honors undergraduates students are wonderfully attentive and engaged during our meetings abroad (even on the days when they are not responsible for the blog), but nonetheless I think the blog assignment helps encourage an atmosphere of active participation. Listening to a presentation that is followed by a little Q&A feels different than approaching an event as something you must quickly (and publicly) report on. I like how the ethos to “get the story (and images) for the blog” heightens the sense of engagement.
In some travel courses I’ve assigned individual journals. I think there’s a lot of value in personal, reflective writing while traveling, but I don’t like the way individual journal assignments keep all students cloistered part of each day. During their precious time abroad I’d rather have them exploring our host city rather than sitting in their hotel rooms writing. The blog as a team project may not encourage as much individual daily reflection as journals, but it doesn’t require all students to write every day, thus freeing more of them to directly experience more things while abroad.
It has proven difficult to build into these travel courses time and computer/net/projector access to view the blog on a daily basis as a class. Some students are seeing the course blog at least some of the days (when they work on it, of course, or when they get online to check their email), but I think finding a way to present each day’s entry to the entire class would be good. It would help encourage each group to do a bang-up job, knowing their effort would be subject to nearly immediate peer review/ridicule. I try to comment on each previous day’s blog posts, but actually showing them to everyone would be preferable.
Based on my experience last year, I knew this year that I should make it explicit that a good blog entry is not one that tries to capture every word a speaker utters. I explicitly told the students I want short recaps, not transcripts or data dumps of someone’s typed notes. I also stressed that a good blog entry probably includes at least one picture. I also noted linking to the web sites of speakers we here from (or institutions we visit) is desirable. I also tried to explain that while good analysis and commentary will be rewarded, a more basic requirement is simply to cover the facts of an event (who spoke to us, where we went, what we heard or saw . . .).
One issue I found is that while I continue to use an older version of WordPress (with the IImage Browser plug-in for handling photos), WordPress 2.0 has photo insertion tools built in, but they are not, alas, very intuitive, and students tended to post either enormous, template-destroying photos or little postage stamp thumbnails that were indecipherable. The professor has to figure this problem, among others, in what is I think overall a net positive contributor to my travel classes.